Review and Feedback Management

Like them or not, reviews are part of doing business in today’s eCommerce world. Reputation management has become its own industry and for good reason. 56% of consumers read four reviews or more before making a purchase. 93% of consumers have said that online reviews have influenced their buying decisions and a whopping 91% of people aged 18-35 said they trust online reviews as much as personal recommendations.The message is simple:

• Online reviews are here to stay
• The more positive reviews you have the better
• Handling reviews can be a full-time job
• How you respond to reviews, good or bad can determine your online reputation

It starts with a strategy to make sure that every satisfied customer shares their positive experience. On the flip side, you know that an unsatisfied buyer will almost certainly be sure to share in their negative experience. How you handle it from there makes all the difference in the world.

Ideally, you respond to every review, good, bad, or indifferent. You thank the good reviewer, prod the indifferent one and apologize to the bad one. It’s a lot of work and knowing how to phrase your response can set you apart from the competition. Words matter.

AdvantiQs has developed a process to manage our clients’ reviews. We respond in a timely manner and troubleshoot when necessary. Turning negative reviews into good ones or just getting the customer to take them down helps elevate your overall customer rating.

Reviews can also be a great way to see trends in how your Amazon business is running. We study those trends and recommend changes accordingly. You have a 5-star business – we make sure it stays that way.