• June 16, 2021

    Amazon Listings: Content vs. Reviews

    Which do you think is more important? I met with a potential client recently who designed, manufactured, and launched a high-end product in the luggage space. The product had a price point at the higher end of the category but from the craftsmanship and features, you could see it belonged there. It was obvious they […]

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  • June 7, 2021

    Facebook Ads & Amazon 2021

    Step-by-step guide for creating Facebook ads included!   Amazon PPC is definitely the main breadwinner for any Amazon seller. There are advantages though to marketing on other platforms as well. For example, getting analytics on your customers or the ability to remarket to them. You can also lead them to your Amazon store/products via a […]

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  • June 2, 2021

    Untangling PPC

    A simple guide to understanding PPC Pay Per Click otherwise known as PPC sounds like a simple concept; the advertiser pays a certain amount for every click it receives when its ad shows up in a search. Logically then, the cost per click might be lower for a restaurant than say a plumber. After all, […]

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  • May 11, 2021

    Mobile Optimization in the Amazon Age

    It’s easier than you think! For the tech-savvy small to medium business owners who invest aggressively in e-commerce, optimizing their online offerings for mobile is a given. In fact, to offer a product on Amazon, photos must meet specific requirements. Despite the ubiquitousness of online retail, there are far too many businesses who are either […]

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