Facebook Ads & Amazon 2021

June 7, 2021

Step-by-step guide for creating Facebook ads included!


Amazon PPC is definitely the main breadwinner for any Amazon seller. There are advantages though to marketing on other platforms as well. For example, getting analytics on your customers or the ability to remarket to them. You can also lead them to your Amazon store/products via a landing page where you can get their email. 


It has never been confirmed 100%, but everyone seems to agree that Amazon awards people that bring traffic onto the platform by boosting their listings. This is probably the biggest and most useful reward for advertising on other platforms.


Facebook and Google are the 2 largest advertising platforms on the web so naturally, they are the best place to start. Google has multiple advertising options but that isn’t what we are going to deal with today. We are here to talk about Facebook, Facebook shows ads on Facebook, Instagram, and its ad network (a collection of advertising space on different apps, games, and sites(mostly mobile). Facebook also has a shopping feature on both Facebook and Instagram (in most countries) which helps them create more e-commerce on these platforms.


Facebook advertising has much to offer and businesses globally are taking advantage of Facebook Ad Campaigns to drive their growth online. Facebook holds lots of data from its users including location, age, gender, and interests, which means you can serve individuals with targeted ads. These ads will display products, services, and information users are more likely to engage with. 


If you have a low marketing budget, we would suggest keeping most of it with Amazon PPC, but if you have some money to run some tests, Facebook is a great place to start.


Obviously, if you are trying to push sales to your website Facebook ads are pretty basic. 

Website remarketing ads using a Facebook Pixel on your site are also a marketing staple. There is a lot you can do with Facebook marketing and like all other advertising optimization is key. To get started you can create a small campaign with a spend of $10 a day and see where it goes. We would suggest using a short product video if you have one and offering a small discount. Try it out. Take the plunge!

Your advantiqs facebook guide

Here is a step-by-step guide on how to set up Facebook ads in 2021.

Setting Up Your Facebook Ad Campaign

You can open your Facebook Ad Manager in another tab and get started now!

  • Define your campaign objective

No business is set up without defining objectives and Facebook ad campaigns should be treated the same. Define your objective before starting to help you customize your ads based on what you’re trying to accomplish. Your objective could relate to many things, but here is a full list of objectives Facebook allows you to choose from: brand awareness, local awareness, reach, traffic, engagement, app installs, video views, lead generation, conversions, product catalog sales, store traffic, and messages.


Choosing your objective is important for determining what you want to get from your campaign, but it also determines other elements of your campaign such as ad format, bidding options, and the way Facebook optimizes the campaign also. 


  • Select your ad type

There are numerous types of ads available depending on your business and objectives but selecting the wrong one could impact your ads’ performance. However, as with many things within digital marketing, it’s all about trial and error; finding what works and doesn’t work for your business to make your ads stronger in the future. 


Ad types you can choose from include: image for a visual ad; a video for an eye-catching ad in News Feed; a collection that features multiple products and opens an Instant Experience when users interact; and lastly, carousel to showcase up to ten images or videos in a single ad.


  • Set up the audience targeting

In addition to defining your objective, selecting who you’re targeting with your ads is just as important. Target your audience based on their interests, demographics, engagement, location, and more. You have two options here: create a new Facebook target audience or use a saved audience.


As you build your audience, Facebook will display your estimated daily reach based on the location, age, gender, interests, and behaviors you define. Although the reach displayed is not guaranteed, it gives you a good idea of whether your audience is too specific that you miss out, or too broad that it’s not relevant.


  • Choose suitable creatives

Depending on the ad type you’ve chosen, you’ll need to select the best images or videos to accompany it. Focus on what’s best for showcasing your business offering – is it your products? A service? A key marketing message? Whatever it is, make sure your image or video does it justice and is high-resolution to grab your audience’s attention. 


  • Choose your placement

When it comes to the Placements section of your ad set-up, you can choose where your ads will appear. Examples of placements are within the Facebook News Feed or Instagram Feed or Stories which are ideal for mobile users; also in Facebook’s right-hand column which acts as a sidebar and is ideal for desktop users, plus in-stream videos which show mid-way through videos user’s post to Facebook. 


If you’re unsure which option is best for you, you can select Automatic Placements where Facebook will recommend different placements depending on your objective. This is a good starting point for those new to Facebook Ad Campaigns. 


  • Budget

Without a budget set, your ads won’t run. Plan how much you’re willing to put towards your ads and how long you want to run them for. You can select from two different budgets:


Daily Budget – the amount you define here will be the maximum amount you spend per day for the duration of your campaign. For example, you can select $100 per day for two weeks, which will total $1,400 for your campaign.


Lifetime Budget – If you don’t know what to assign as a daily budget and instead have a total campaign budget and want Facebook to divide this for you, then select a Lifetime Budget.


  • Schedule your ads

Once you reach the step of scheduling your ads, you’re able to customize the delivery of your ads. Set the start date and time for when your campaign should run, as well as the end date and time. You can also get more granular by selecting when your ads show throughout the day and week.


An example of when you’d get more granular like this with your business is if you’re only open at specific times of the day and on certain days. If your ads are pushing for leads with a call to action for new leads to contact you, you shouldn’t advertise outside of your opening hours as you won’t be available to respond. If you’re not sure what works best for you, you can select “Run Ads Throughout” and Facebook will continue to run your ads and you can look at reports to determine when is best for the future.


  • Publish!

Once you’ve run through all the steps above on how to set up Facebook ads in 2021, you are ready to publish your ads. Before you click that all-important button, run through each step again to review your settings including your objective, ad types, placement, etc. then place your order.


The hard work doesn’t stop there. Once your ad has been running for some time, review the reporting. This shows which creatives are performing best (if you have selected multiple creatives), what time of day or week is most engaging, and more.

How was that?

Here at AdvantiQs, running Facebook ads is a service that we offer as an extra to our existing packages. Feel free to contact us with any questions or comments!